SCRATCH FIGHT Wintour, Carter

Anna Wintour has the power to make anything fashionable—even cash-cow advertiser supplements riding shotgun with her fashion bible, Vogue. According to a Condé Nast insider, the company is moving ahead with plans to publish an editorial supplement about movies on the model of Fashion Rocks, its annual "outsert" devoted to the intersection of music and style. Overseeing the new project—nicknamed, inevitably, Movies Rock—is none other than Vanity Fair editor in chief Graydon Carter.

It is a bit surprising that Carter would deign to associate himself with such a shameless revenue grab. This, after all, is a man whose disdain for mere commerce is such that his new restaurant, the Waverly Inn, doesn't even have a reservations line. Could Carter be feeling a bit competitive with Wintour, who earned corporate brownie points for editorial-directing last year's Fashion Rocks—and who's been steadily adding to her portfolio of magazines?

Ever the savvy politician, Wintour has been moving fast to make sure her star isn't eclipsed by Carter's, not even for a moment. While the next Fashion Rocks doesn't drop until late summer, according to the insider, each editor is working overtime to snatch up available talent first.

Asked about a movie-based supplement, a Condé Nast spokeswoman demurred, "We've got a lot of programs in discussion and it is premature for me to comment on your questions."