THE HYPE REPORT

A scientific survey of the world’s most overrated people, places, and things!

Hype has become an epidemic. Publicists now have publicists of their own, entourages have entourages, and our culture’s volume knob is permanently turned to 11, because otherwise, how could we possibly hear above the din? What? Okkervil River is the best band ever? Better than Arctic Monkeys? And Interpol? When people are waiting 40 minutes for a dollop of Pinkberry, and blindly buying into the next big thing like a herd of sheep on Klonopin, a correction is clearly in order. In this excerpt from Radar‘s October print issue, we present just that: a ridiculously scientific survey of the most overrated people, pets, politicians and products on the planet.