THE HYPE REPORT

The expanded list: The world’s most overrated people, places, and things

1. Posh and Becks
2. Cupcakes
3. The miracle of Botox
4. Brad Pitt
5. Sexual predators
6. Oprah’s heart
7. Sex with virgins
8. Going to Mars
9. Ballet flats
10. Cocaine
11. The Nintendo WWII, as exercise equipment
12. The cult of Stephen Colbert
13. Pandas
14. Tom Ford
15. Keira Knightley
16. Steroid testing
17. Jeans
18. China, as economic threat
19. Rupert Murdoch, as arch-conservative villain
20. America Ferrera’s looks
21. The Swiffer
22. Pilates
23. Frank Gehry
24. Anderson Cooper
25. The Dalai Lama
26. Grey’s Anatomy
27. Jake Gyllenhaal
28. Facebook
29. Soybeans
30. Diane Sawyer
31. Trader Joe’s
32. “Smart” superhero movies
33. Andy Samberg
34. Genius
35. J.J. Abrams
36. Vitamins
37. Death tolls, as predicated by American media outlets
38. Annie Leibovitz
39. Winning an Oscar, as career boost
40. Pinkberry
41. Ryan McGinley
42. Twitter
43. Coming out
44. Cats

ALSO:
Blogging
Ronald Reagan
Keith Olbermann
Young male Jewish novelists
Steve Carell
Pomegranate juice
Conan O’Brien
Tim Gunn
Croatia
Interesting facial hair
Justin Timberlake
Howard Stern as First Amendment hero
Jim from The Office
Elizabeth Edwards
This American Life
User-generated content

Here’s How We Ranked ‘Em

Media references from the past three months + duration, in months, of overratedness.
Divide that by “inherent appeal” on a scale of one to five.
EXAMPLE: Posh and Becks = 90000 + 96 months since marriage.
Divide that by 2 = 4848.0 = #1.