Smear Factor

Negative campaign ads through American history

washington.jpg
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1792:
While there was little chance George Washington would lose his reelection bid, rival candidate George Clinton—determined that the 1792 race should not be as boring as the previous campaign—decided to take out a third aspirant to the presidency in the guise of support for Washington. Thus was born America's first negative ad.
(Photo: Illustrations by Nick Rhodes)
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