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The Ecstasy of Defeat(continued)
(Photo: Getty Images) Bob Dole '96 R
This previously dignified senator showed presidential election losers how it's done, leveraging his hard-earned credibility to hawk empty calories (Pepsi), consumer debt (Visa), and chemically induced erections (Viagra). 
(Photo: Getty Images) AL GORE '00 D
Sure, he was once vice president. But the Great Green One's net worth has soared 10,000 percent (now topping $100 million) since his "defeat" in 2000. More recently, he won an Oscar and a Nobel for a college lecture disguised as cinema.
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