The Internet Is for Scorn(continued)
(Photo: Courtesy of E-online) NBC's decision to broadcast Quarterlife, the Web series about entitlement and ennui in the digital age produced by Thirtysomething creators Marshall Herskovitz and Ed Zwick, was hailed as a broad stroke of genius at the time. Sure, the show was rejected the first time around by ABC, but with no end in sight to the writers' strike, Quarterlife's decently sized online audience was large enough to convince NBC's Ben Silverman (he's young and hip, remember!) to give it a whirl. A perfect Cinderella story save for one minor detail: The attractive bloggers, writers, and aspiring filmmakers who populate the Quarterlife landscape represented the most odious, cloying ensemble ever put on network TV. Critics were almost unanimous in their judgment: "An insufferable lot for the most part," panned the Washington Post. "The most vanilla group of twentysomethings in captivity," said the Los Angeles Times. "Self-absorbed, self-satisfied and so convinced they know everything that they're seemingly immune to absorbing any life lessons," scolded USA Today. "A small culture of flat, irritating generational emblems," noted the Boston Globe. Viewers agreed: Quarterlife delivered the worst in-season performance in the 10 p.m. hour by an NBC show in at least 17 years, and was canceled after one episode. The Chicago Tribune summed it up best: "[Quarterlife] may make you regret the creation of the Internet."
When we asked media folks who they'd recommend for this list, one name popped up more than all the others combined: Mediabistro founder Laurel Touby. While many proffered the obvious superficial reasons ("I know it's dumb, but I cannot fucking stand the boas," snipped one magazine writer of Touby's signature sartorial affectation), the brunt of anti-Touby sentiment can reasonably be attributed to jealousy. After all, the 44-year-old Touby, who got job portal Mediabistro off the ground by cold-calling editors and begging them to come to her parties, dropped jaws all over town when she sold the company for a staggering $23 million (that's $23 million more than anyone who has ever taken a Mediabistro class would have expected). Not bad for someone who famously couldn't pick Mike Bloomberg out of a dinner party lineup. Of course, Touby isn't the only one who made a quick buck off the Internet. She is, however, one of the few who gloated about her financial windfall in a national publication with an almost unconscionable lack of discretion. "I had all kinds of illusions about how far the money would go and what I would enjoy, but they're not true," Ms. Touby lamented to the New York Times back in December. "I thought, 'O.K., a car and driver and a new apartment and a whole new life.' In fact, I can only afford two out of three." Touby, of all people, should have known that a lot of desperate freelancers read the Times. |
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