Radar

On the Road

Diary of a Mad White Man

The mission: visit all the Starbucks in Manhattan in 24 hours

  

PAGE 1 / 2

01-Mark-Malkoff-Starbucks.jpg
BUZZED IN THE HEAD Marathon runners do it to test their mettle. For Mark Malkoff, it was because friends and coworkers said he couldn't pull it off

It all started innocently enough this spring, when Mark Malkoff asked a barista at 54th and Broadway how many Starbucks there were in Manhattan. She didn't know, nor did any of the employees he asked at other locations. When he e-mailed Starbucks headquarters with the same question, they never responded. Turns out, there are 176 stores in Manhattan, but a few of those, like the one in J.P. Morgan's headquarters, are off limits to the public. So Malkoff, a comedian who works as the audience coordinator at The Colbert Report, set out to hit all the stores he could—171 of them—in 24 hours, saving his $369.14 in receipts to prove it. He even contacted "Winter," another obsessed fan who has vowed to visit all 12,000-plus Starbucks in the entire country, for advice. Winter (he only has one name, like Bono) told Malkoff to go for it. And so, on a recent Friday morning at 4:00 a.m., he did, with a cameraman, an intern, and a brand new Schwinn from K-Mart. The following is an account of his day.


06-Mark-Malkoff-Starbucks.jpg
4:00 a.m.

After analyzing charts and graphs, calculating miles, and assessing store hours, I still can't decide if I've found the fastest route. The only thing more frustrating is that I'm about to hit 171 Starbucks and I don't drink coffee. All I can do now is cross my fingers.

5:01 a.m.
We arrive at 181st and Washington Heights. The store is set to open at 5:30 a.m.

5:23 a.m.
Most Starbucks open 10 minutes early and stay open 10 minutes late. The door is still locked. I start to sweat.

5:33 a.m.
Store Count: 1
They finally open three minutes late. I chug a double shot of espresso and sprint out, jacked up on my first caffeinated drink of the day. 170 more to go.

6:22 a.m.
Store Count: 4
Samantha, the barista at Broadway and 114th Street, is way too happy for 6:22 a.m. I tell her I'll have whatever is in her Starbucks cup. She says it's water and that she isn't a coffee drinker, which is like being a vegan waitress at Outback Steakhouse.

6:46 a.m.
Store Count: 9
Feeling dehydrated (and not happy) from the last two double espressos, I chug a $2 Ethos Water in under seven seconds.

7:01 a.m.
Store Count: 12
On my trusty Schwinn, I hop the curb on Broadway and 90th and ram into a construction worker. I'm horrified, beg his forgiveness, and quickly give him my business card and promise to get him Colbert Report tickets. I also offer him a sip of my Raspberry Mocha Frappuccino. He declines.

8:11 am.
Store Count: 28
Why the hell is there a Starbucks in the Waldorf-Astoria?

8:21 a.m.
Store Count: 29
Okay! I complete my first bathroom break in under 30 seconds. At least none of the baristas can accuse me of using the bathroom without making a purchase.

9:02 a.m.
Store Count: 35
The lines are too long. I swallow my pride and beg a long row of customers to allow me to cut. They let me by, but not before a cop mutters under his breath, "And I thought I didn't have a life."

05-Mark-Malkoff-Starbucks.jpg
NO WHIP Faster please

9:44 a.m.
Store Count: 41
In Times Square, I run into Whoopi Goldberg coming out of the Virgin Megastore. I worked with Whoopi on her NBC sitcom. She gives me a hug and we exchange pleasantries. I try to be polite, but I'm wasting valuable Starbucks time.

10:24 a.m.
Store Count: 45
So far we're averaging nine and a half stores per hour. I'm feeling good. Maybe too good. My bladder is about to explode and Rebecca the pregnant barista has been in there for over seven minutes. I'll kill her.

10:36 a.m.
Store Count: 46
Am I going to hit a Starbucks that isn't playing Paul McCartney? Don't get me wrong. I adore Sir Paul, but how about some variety?

12:03 p.m.
Store Count: 59
It amuses me that there are two stores in Macy's. I actually have to ride an escalator three floors to get to one of them. My energy is starting to dip. One of the baristas suggests one of their new sandwich products. Not bad.

12:11 p.m.
Store Count: 60
I'm told by Jonathan, the cameraman and director, that my coffee breath is so lethal it could kill a newborn baby.

12:19 p.m.
Store Count: 61
I have the majority of the Paul McCartney lyrics down. When a teenage barista at 33rd Street and 10th Avenue hands me my tall coffee, I ask what he thinks of the album. "Frankly, I don't really like it. Plus I don't know who that is." I explain that Paul McCartney is a 25-year-old Asian-American singer who was runner-up two years ago on American Idol. "Yeah, I think I know who he is now," he replies.

Photos: Kristy Leibowitz


PAGE 2 / 2

02-Mark-Malkoff-Starbucks.jpg
TALL ORDER Malkoff was able to avoid heart explosion

1:05 p.m.
Store Count: 67
I'm patiently waiting for my iced green tea on 22nd and 6th when the construction worker I hit with my bike from before leaves me a voice mail message asking if I'm okay. He wishes me luck on my quest before asking, "What's The Colbert Report?"

4:33 p.m.
Store Count: 98
Biking around the Financial District, I hurt my leg. One of the baristas at Pearl and Maiden sees me limping and offers to make me an ice pack. It really makes me appreciate Starbucks employees. Had I entered limping into a Dunkin' Donuts they would have asked if I wanted my leg amputated.

6:01 p.m.
Store Count: 108
We've just biked from the Allen and Delancey location and James, our unpaid college intern, is nowhere to be found. His bike chain is broken. We spend two minutes trying to fix it, but to no avail. James yells, "Vaya con Dios!" as we abandon him and make our way up the Bowery.

6:17 p.m.
Store Count: 109
I take sixty seconds to scoff down an Asian Sesame Noodle Salad with my hands outside the Third Avenue and Fifteenth Street store, to the disgust of a bunch of downtown indie-rock types. The barista inside asks if I'm feeling okay. It's clear that I'm a mess. Besides being tired and in pain, most importantly I never want to drink coffee again.

6:52 p.m.
Store Count: 116
I'm flying up Park Avenue to 34th Street and clearly should not be operating a bike. My reflexes are operating about a second behind, I'm dizzy, and my speech is somewhat slurred, like Bob Dylan post 1976. I wonder if the barista who didn't know who Paul McCartney was back at 33rd and 10th knows who Bob Dylan is.

03-Mark-Malkoff-Starbucks.jpg
SPEED JUNKIE The kickstand on his bike fell off somewhere in Chelsea

7:10 p.m.
Store Count: 119
I need to ditch the bike. Either I'm going to get hurt or someone else is. I call my only friend with a car, Jill. Meanwhile, I feel like I just drank a cocktail of vodka and Tylenol P.M.

7:40 p.m.
Store Count: 127
I'm laying on the sidewalk outside the Starbucks on 41st and Madison. A barista carrying garbage bags comes outside and practically sets them down on my feet. Hey, I'm a Starbucks customer, just a little loopy (a lot loopy). Jill shows up with her car. Luckily, it has a bike rack, or I would have offered my bike to the barista in exchange for an Adderall.

9:07 p.m.
Store Count: 138
A trophy wife at 50th and Lexington has been complaining to the only register person for the last three minutes about the temperature of her non-fat Caramel Macchiato. She's killing me.

9:45 p.m.
Store Count: 142
I officially hate biscotti. Even the word is obnoxious. Biscotti. See what I mean?

10:19 p.m.
Store Count: 148
I have seven more stores to hit before they close at 11 p.m. I need a miracle to pull it off. I've been sleeping in between locations and dreaming of an afterlife without caffeinated drinks.

11:14 p.m.
Store Count: 157
Good news is that we hit all the locations that close by 11 p.m. Bad news is that I've missed closing time at 96th and Madison by four lousy minutes. After begging and pleading, Jenny the barista accepts my bribe of $80 for a piece of pound cake. If anybody from Starbucks is reading this please don't fire Jenny.
[Editor's Note: A representative from Starbucks personally visited Mark at work last week to give him $80 in cash. No word on Jenny .]

04-Mark-Malkoff-Starbucks.jpg
STRANGE BREW Fatigue sets in

12:19 a.m.
Store Count: 165
I'm so out of it, I've lost track of how many stores I've done. [As is turns out, I was so delirious that I didn't realize until days later going through receipts that I actually hit the same store twice on six different occasions.] The cruelest joke would be hitting 165 stores. Suddenly, I'm Sean Astin running down the football field at Notre Dame. I'm Ralph Macchio about to give the crane kick to William Zabka. I'm a madman with toxic levels of caffeine in his bloodstream. This must happen.

2:44 a.m.
Store Count: 170
I don't remember much of the last few hours except that I'm in pain and want to give up. In 16 minutes I'll have been up for 24 hours—think Dustin Hoffman in Marathon Man—and I'm in a seriously unhealthy state of mind. Next up is the final location at Broadway and 60th. Please let the Starbucks misery end!

2:56 a.m.
Store Count: 171
It's over! I take my double espresso in hand and have a final, victorious sip. Next to sneaking into Saturday Night Live for an entire year and a half when I was 18 by saying I was a guest of associate producer Michael Shoemaker, this is my biggest accomplishment. My body hurts. I wobble back to the car and we head for my home in Astoria, Queens.

3:17 a.m.
Jonathan, our director, is sick and we pull over so he can yak. A drunk man jumps out from behind a dumpster and shouts, "You can't do that in my neighborhood!" He chases after our car on foot for 50 feet. Maybe he wanted the rest of my double espresso. All he had to do was ask.

3:45 a.m.
I fall into bed and, of course, can't sleep. I open an issue of Us Weekly to find a photo of Britney Spears holding a Starbucks cup.

4:25 a.m.
I'm still awake, staring at the ceiling. I can't believe I pulled it off. Though my body aches, I smile broadly. I think back to the delicious $80 pound cake. I have enough coffee in my bloodstream to last several lifetimes. My stomach churns. I will never do something this stupid again.

To view the video of Mark's adventures, click here.


READ MORE
Millionaire Speed-Dating Uncovered
Today's Top Stories

Photos: Kristy Leibowitz

07/20/07 2:47 PM
Related: On the Road
Send to a friend