This much we know: Eva Longoria is no stranger to shillery (see: Pepsi, L'Oreal, Bebe Sport) and press whoring (see: disproportional ration of her coverage to her popularity); Eva Longoria likes herself some big, yummy, Magnum-sized chocolate (see: Tony Parker).

So, really, it should come as no surprise that she's expanding her role as a Magnum Ice Cream Girl to include a part in a $14 million ad campaign for the newest product: the "Magnum Mystica" Bar. The "decadent" new flavor features the brown stuff blended with cinnamon, honey, and nutmeg. The Mayan Mystica bar is also being launched in France, Belgium, Greece, Denmark and Sweden. But this isn't Eva's only flavor—or her only cheesy chocolate ad running.

She's also shot TV spots for a new "Magnum Temptation" (with Madagascar vanilla ice cream with caramel and milk chocolate almond bits) bar to air in Germany throughout the summer. "I'm happy to represent Magnum as I believe in indulgence and sensuality. Plus I have a passion for chocolate, so being part of this campaign is really fun for me," says Eva. She's also been know to put her mouth around the big chocolate in Italian and Portuguese (clips below). With so many delicious flavors of choco bars to hawk, let's just hope Eva manages to stay trim for her Bebe Sport campaign. Or not.